Socio Cultural Impacts on Ethical Advertisement

Socio Cultural Impacts on Ethical Advertisement Advertising ethics affects the practice of our lives, and also the practice of business, in prominent ways. Advertising ethics concerns us all-academicians, ad agency personnel, advertisers, consumers, media personnel, and regulators-in one way or another. Moreover, advertising has become a race for creating a unique, cutting-edge, and enticing way of passing on relevant information to customers to facilitate and positively influence their buying decisions. Specifically, TV advertising has long focused on ethical choices faced by news practitioners as they deal with conflicting pressures and goals. Recent scholarly attention to media ethics has focused mainly on case studies of TV advertisers actions regarding such issues as invasion of privacy, ef ­fect of profit motive on advertisement content, and advertisers relationships to their sources Research Objectives Find the determinants that lead to unethical advertising Identify various impacts of unethical advertising on the organization Identify the social and cultural impacts of unethical advertising in particular To understand the importance of ethical advertising for business How ethical advertising is affected by the social and cultural values? Impacts of unethical advertising on the children Impacts of unethical advertising on the society and culture Reasons why firms get involve in unethical advertising To analyze the need of ethical advertising for business Literature review George M. Zinkhan (Sep1994) stated that buying behavior of consumers which is influenced by cultural and social factors include social class, family, demographics and geography. Culture is a combination of tangible factors and intangible values that articulate the lifestyle of a person. Social class is defined as the income group the individual belongs too which depends on the income earned, which determines buying behavior of a person. Reference group would usually include celebrities who endorse brands, members of the family and close friends etc. Family is totally different from the former ones because of the preferences, norms and values of a family in which the individual resides. Moreover the individuals buying decision is influenced by the ambience of his family and also values are grasped unconsciously in a particular family setting. Thus, the individuals buying decision is collectively and unconsciously is influenced by the family. Demographics are specific details about a p erson which include gender, income, age etc. this also include the geographical location of a person which influences the buying behavior of a person. Factors which can affect a persons decision making include climate, weather etc. These tangible and intangible factors affect the marketers in making ethical decisions about marketing. Bowie (2002) stated in his article that marketing ethics is subset of business ethics and deals with the application of moral standards marketing decisions, behaviors and also the institutions at large. Marketing ethics examine the moral issues that marketers faces in organizations. Important topics include advertising honesty and truthfulness, fairness in pricing, safety and liability and forthrightness in selling. During recent years positive developments in marketing ethics include recognition of the difference between normative, descriptive and analytical work in the field. Normative ethics deal with articulating and defending basic moral norms. Descriptive ethics deals with the scientific study of ethics conducted by social scientists while analytical marketing ethics include works that examine basic ethical marketing concepts and norms. Moreover there are five core virtues listed; integrity, fairness, trust, respect and empathy. These are relevant for marketing in a multi-cultu ral and multinational context. There are many different theories which were tested. Amongst them which received substantial attention is Kohlbergs theory of cognitive moral development (CMD).this study found out that marketing practitioners are similar to professional groups on the CMD scale and secondly highly educated female workers score highest on CMD and thirdly those marketers most advanced in moral reasoning also exhibit socially responsible attitudes and behavior. Marketers must accept moral responsibility for their strategies as well as for marketing efforts aimed at that segment. Cecilia (April 1999) stated in his article that in western countries conflicts between ethical/moral and social/economic values are observed. Many professionals see themselves disoriented concerning the correct attitude to take when facing dynamic and diversified possibilities for their marketing strategies. The explanatory study was conducted titled The Moral Themes in Advertising was conducted to know what actually the marketers think or what is their perception about the concept of ethics in their ethical performance, social responsibility in marketing and the standards and guidelines. This study was conducted through mailing questionnaires to 78 foreign countries. This questionnaire had 170 questions, most of them had to be rated 1 being the lowest and 5 being the highest .The results were gathered and variance was analyzed. There were a lot of variations in the results of different countries. Some countries had more moral values and therefore were more ethical in their marketing strategies. The social uses do influence the human behavior, since they reflect and condition the values system of a society. The morality of these uses and means correspond to the dignity of the social and human nature. It justifies that advertisers and other marketing practitioners or professors throughout the world study a way of becoming more sensitive to the grave responsibility they assume, concerning their apparent alienation about ethical duties and obligations toward the citizens. Fritzsche (November 1995) stated in his article that personal values significantly influence the decision making process of a person. The article studies the relationship that exists between personal values and ethical dimensions of decisions. There are numerous studies that show that that personal value plays an important role in influencing the behavior of marketing managers. Studies also suggest that managers should be screened out on the basis of their values while hiring. The basic definition of values is defined as A value is a conception, explicit or implicit of the desirable that influences the selection from available modes, means and ends of action. Another definition states that a value is an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conducts or end state of existence. Studies by numerous scholars suggest that behavior is a result of values and attitudes and that value p rovide a basis for the development of individual attitudes which lead to specific decision making. A personal value questionnaire was developed in England in which managers were asked to evaluate the performance of 66 values. This was measured on a success scale, a right scale and a pleasant scale, which showed a high variation in values of different people. Becker(November 1990) states in this article that ethical behavior of marketing managers can be examined by their reactions and responses to a varied sequence of ethical dilemmas presented to them. These include coercion and control, conflict of interest, physical environment paternalism and personal integrity. To conduct this study the respondents were selected from a random sample of 593 marketing practitioners from American Marketing Association.Memebers who were listed were either consultants or academics were not included in the sample. Total of 124 questionnaires were received and processed. The results were evaluated on three broad categories which were the individual, the individuals peer and the individuals top management. However there were some limitations to this study because the response rate was very low. Secondly the data was based on statements of what the respondents. The managers responded to coercion and control dilemmas differently than they responded to conflict of interest problems. This response in turn differed from their response to personal integrity dilemmas. The paternalism response did not differ significantly from either the conflict of interest or the personal integrity response. Therefore care should be taken when interpreting past and future empirical studies of ethical behavior to avoid generalizing across categories of ethical problems. Desmond (2004) stated in his article that regardless of argumentative concerns of marketing ethicists, a societal based morality continues to suffer because of marketing practices. This article in the light of ethicist and egoist elements of moral theory discovers the outcomes of marketing actions relative to the normative elements. Ethicists are the scholars arguing that better moral outcomes can be reached via the embodiment of the maxims of moral philosophy within management theory. Whereas egoists those who profess Adam Smiths view that the pursuit of different forms of self-interest will eventually lean towards the best, or least worst, of moral consequences in economic situations. Ahmed (May 1996) in this paper examines the features, similarities and differences in advertising expressions and strategies. The study is on a cross cultural analysis which compared USA a high context culture with India a low context culture. A random sample of advertisements were chosen for this research, consumer products were selected which were from nationally circulated newspaper and magazines of each country. The study found out that there are substantial differences in the advertisements produced by the two countries and reflections of their cultural values could be seen in their advertising expressions. Moreover it was revealed that US advertisements were direct, distinctive in which sexual portrayals of women were used whereas in Indian ads indirect style was used with combined visuals and stereotypical portrayals of women were more frequently used compared to US ads. Furthermore it has been said that most of the cross cultural empirical studies that have been conducted to date compared either two or more Western industrialized countries or Western and Eastern industrialized countries. Other cross cultural analysis were also conducted which compared US with UK. Every analysis showed a different and varied result. Hayman (September 1994) stated in his article that the practice of our lives and businesses is affected by advertising ethics in prominent ways. Advertising ethics concerns too many people which include consumers, academicians, ad agency personnel, advertisers, and media personnel somehow. Recent articles have scrutinized the ethicality of ads with exploitive appeals, persuasive appeals and stereotyped actors. Other articles studied the ethicality of ads for professional services, politicians or political causes and questionable products like cigarettes. Different tests were carried out which showed different results. Respondents said that they value funding constraints and concomitant reliance on convenience significantly more than other impediments. Moreover the use of dishonesty, advertisement for children, tobacco ads, use of stereotypes should also be avoided according to the respondent. Buijzen (2003) in his article introduced a model on the unintended effects of advertising and conducted tests to test the validity of three hypothesis about the impact of advertising on materialism, parent child conflict and unhappiness. It was observed that there was a moderate relationship between advertising and materialism and advertising and parent-child conflict however no significant relationship was found between unhappiness and advertising. Moreover it is stated that television advertisements aimed at children were a subject of concern in US and Europe in early 1970s. Furthermore it is discussed that effects of advertising directed toward children are based on two paradigms; paradigm of empowered child and paradigm of vulnerable child. In paradigm of empowered child, children are viewed as skilled consumers critically processing commercial messages whereas in paradigm of vulnerable child assumes that children lack cognitive skills to protect themselves against advertising m essages. It was also examined that children are more susceptible than adults to the seductive influence of commercials. Robert Bartels (1997) stated in his article that he contributed the first comprehensive model for ethics in marketing. This conceptualization of the variables that influence marketing ethics decision making determine the logical basis for marketers to determine what is right or wrong. In this article a schematic plan for analyzing the variables inherent in the ethics of decision making; and provided a framework for social and personal ethics in marketing decisions. This model was successful in outlining variables that influence ethical decision making, including participants, cultural influencers, role expectations, and the complexity of ethical decision making. Chapter 3: Methodology This section outlines and elaborates on the research and how it was conducted. It covers the details of the research design, methodology for collecting the data, population, questionnaire development and data analysis. 3.1 Research Design The aim of the paper is to figure out how Socio cultural factors affect ethical advertising. The basic idea is to equip ourselves with additional research on the phenomenon of consumer response with respect to unethical advertisements; this makes the research a basic research. Since the objective is to find socio cultural factors affect ethical advertisements, this research was termed as descriptive and casual in nature. 3.2 Data Collection Method Data can be collected from primary or secondary sources. A primary data refers to information collected firsthand by the researcher based on the variables of interest for the specific purpose of study. Whereas a secondary data refers to information collected from sources already existing. This research was based on primary data collection approach. Questionnaires were used for collecting data. Personally administered questionnaires were used. They were distributed to a total of 29 people of different ages, occupation and income. Once the questionnaires was filled they were collected from the respondent, the researcher was accompanying the respondent so that queries from respondent can be answered. The anonymity and confidentiality of the researcher and their responses was ensured and were analyzed at the aggregate level only. Close ended questions were used in the questionnaire which helped the respondents to make quick decisions to choose among the several alternative before them (Sekaran, 2000). Such type of questionnaires also helps the researcher to code the information easily for subsequent analysis. Likert-style rating scale was used; it consists of subsequent options: strongly agree, agree, neutral, disagree, and strongly disagree. Different statements were made in the questions and respondents were asked the degree as to what they agree or disagree upon. 3.3 Questionnaire Development The layout of the questionnaire is very important to reduce the biases in the research (Sekaran, 2000); due to this the layout is kept simple and limited to 4 pages only. Questionnaire starts with an introduction of research. The design of the questionnaire is attached in Appendix 2. Theoretical framework Operational Definitions 1) Industry Standards: Industry standards are orderly and systematic formulation, adoption, or application of standards used in the industry. An industrial standard is a generally accepted requirement to be met for the attainment of a recurrent industrial objective. These standards would be evaluated through secondary data obtained from Internet. 2) Personal Conscience: It explains the concomitant moral judgment that determines the morality of actions; it can be right, correct, doubtful or scrupulous. Data would be gauged by asking indirect questions from the respondents and their answers would reflect their conscience. 3) Company Policy: Company policies are guidelines-statements (guide to plans decision making) to facilitate predetermined objective on the mode and manner in the structural functional aspects to achieve the objective formulated as plans at all levels of management in the business organization. Data related to company policy would be gathered by visiting Telecom companies like Telenor and Warid. 4) Moral values: Moral values explain the standards of good and evil, which govern an individuals behavior and choices. Every person has different morals and it is difficult to judge a persons moral values therefore data for moral values would be gauged by asking indirect questions from the respondents and their answers would reflect their moral values. 5) Government laws and regulations: Government is a system of social control which grants a particular group of society the right to make laws, and the right to enforce them. Laws and regulations are rules that order human activities and relations through systematic application of the force of politically organized society. Data would be gathered through Internet and Government publications. 6) Regulatory agencies: Regulatory agencies are independent government bodies formed or mandated under the terms of a legislative act to ensure compliance with the provisions of the act, and in carrying out its purpose. Data related to regulatory agencies would be gathered from secondary data available on internet and government publications. 7) Religion: Religion is defined as a specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects. Religion is an important factor that affects advertisements. Data would be gathered through Questionnaires and focus groups. 8) Cultural values: Cultural values are Commonly held standards of what is acceptable or unacceptable, important or unimportant, right or wrong, workable or unworkable, etc., in a community or society. Data related to Cultural values would be gauged through Questionnaires and focus groups. Hypotheses 1 Socio-Cultural factors have a significant/insignificant impact on ethical advertisement Ho: Socio-Cultural factors have a significant impact on ethical advertisement H1: Socio-Cultural factors have an insignificant impact on ethical advertisement Multiple Regressions Q6 Dependent variable: Q6 Independent variables: Q12 Q13 Q15 Q19 Standard T Parameter Estimate Error Statistic P-Value CONSTANT 0.00863931 0.355308 0.024315 0.9808 Q12 0.391237 0.171878 2.27624 0.0320 Q13 0.321197 0.12931 2.48393 0.0204 Q15 0.0993521 0.179206 0.554402 0.5844 Q19 0.19747 0.0812598 2.43011 0.0229 Analysis of Variance Source Sum of Squares Df Mean Square F-Ratio P-Value Model 7.96444 4 1.99111 44.66 0.0000 Residual 1.07004 24 0.044585 Total (Corr.) 9.03448 28 R-squared = 88.156 percent R-squared (adjusted for d.f.) = 86.1821 percent Standard Error of Est. = 0.211152 Mean absolute error = 0.127206 Durbin-Watson statistic = 2.18452 (P=0.6825) Lag 1 residual autocorrelation = -0.0946458 The StatAdvisor The output shows the results of fitting a multiple linear regression model to describe the relationship between Q6 and 4 independent variables. The equation of the fitted model is Q6 = 0.00863931 + 0.391237*Q12 + 0.321197*Q13 + 0.0993521*Q15 + 0.19747*Q19 Since the P-value in the ANOVA table is less than 0.05, there is a statistically significant relationship between the variables at the 95.0% confidence level. The R-Squared statistic indicates that the model as fitted explains 88.156% of the variability in Q6. The adjusted R-squared statistic, which is more suitable for comparing models with different numbers of independent variables, is 86.1821%. The standard error of the estimate shows the standard deviation of the residuals to be 0.211152. This value can be used to construct prediction limits for new observations by selecting the Reports option from the text menu. The mean absolute error (MAE) of 0.127206 is the average value of the residuals. The Durbin-Watson (DW) statistic tests the residuals to determine if there is any significant correlation based on the order in which they occur in your data file. Since the P-value is greater than 0.05, there is no indication of serial autocorrelation in the residuals at the 95.0% confidence level. In determining whether the model can be simplified, notice that the highest P-value on the independent variables is 0.5844, belonging to Q15. Since the P-value is greater or equal to 0.05, that term is not statistically significant at the 95.0% or higher confidence level. Consequently, you should consider removing Q15 from the model. Multiple Regression Q6 Dependent variable: Q6 Independent variables: Q12 Q13 Q19 Standard T Parameter Estimate Error Statistic P-Value CONSTANT 0 0.350015 0 1.0000 Q12 0.453202 0.128754 3.5199 0.0017 Q13 0.369458 0.0942868 3.91845 0.0006 Q19 0.187192 0.0780131 2.39949 0.0242 Analysis of Variance Source Sum of Squares Df Mean Square F-Ratio P-Value Model 7.95074 3 2.65025 61.14 0.0000 Residual 1.08374 25 0.0433498 Total (Corr.) 9.03448 28 R-squared = 88.0044 percent R-squared (adjusted for d.f.) = 86.5649 percent Standard Error of Est. = 0.208206 Mean absolute error = 0.123662 Durbin-Watson statistic = 2.1867 (P=0.6811) Lag 1 residual autocorrelation = -0.0951858 The StatAdvisor The output shows the results of fitting a multiple linear regression model to describe the relationship between Q6 and 3 independent variables. The equation of the fitted model is Q6 = -6.99441E-15 + 0.453202*Q12 + 0.369458*Q13 + 0.187192*Q19 Since the P-value in the ANOVA table is less than 0.05, there is a statistically significant relationship between the variables at the 95.0% confidence level. The R-Squared statistic indicates that the model as fitted explains 88.0044% of the variability in Q6. The adjusted R-squared statistic, which is more suitable for comparing models with different numbers of independent variables, is 86.5649%. The standard error of the estimate shows the standard deviation of the residuals to be 0.208206. This value can be used to construct prediction limits for new observations by selecting the Reports option from the text menu. The mean absolute error (MAE) of 0.123662 is the average value of the residuals. The Durbin-Watson (DW) statistic tests the residuals to determine if there is any significant correlation based on the order in which they occur in your data file. Since the P-value is greater than 0.05, there is no indication of serial autocorrelation in the residuals at the 95.0% confidence level. In determining whether the model can be simplified, notice that the highest P-value on the independent variables is 0.0242, belonging to Q19. Since the P-value is less than 0.05, that term is statistically significant at the 95.0% confidence level. Consequently, you probably dont want to remove any variables from the model.

My Understanding of Feminism Essay

My understanding of feminism has increased greatly due to the material and discussions in this course. When this course first started I had a small general idea of what feminism was. I always assumed it had to deal with women’s rights and movement, mostly about the African-American movements. I had no idea that feminism tied into so many different subjects throughout history and even the present day. This course also had a broad overview with many different types of readings. The readings, along with the discussions generated a more in depth view n particular topics. Although I had a general knowledge of some of the topics, other topics were completely new to me and I found them very interesting. For example, the topic about the native settlers that were forced from their native land by the Europeans, specifically about the Beothuck people of Newfoundland. One unit that really sparked my interest was Unit 1 1: Advertising Culture and the Commodification of the body. I think that this unit was very intriguing, as I have always wondered bout how and why the media portrays women the way they do. This idea of â€Å"Fat† women has become such a profitable topic in the media. The article by Lisa Ayuso â€Å"l look Fat in this† portrayed an excellent view from women who often feel ashamed of their body because it is not the â€Å"perfect body’ that is plastered all over the media. Another unit that I thoroughly enjoyed was Unit 8: Diasporas. I enjoyed reading other students posts on how they feel about Newfoundland culture and its traditional items. Many students registered in this course are from Newfoundland, so the shared culture among us with the different viewpoints, I found really interesting. This course has not changed my view or position on a particular issue. I have increased my knowledge and have broadened my views on many topics. One particular issue that came to a complete shock to me was about the forced sterilization of young black women. Especially about the doctor that tricked the mother into signing a waiver to do this to her daughters, I was in disbelief. Also, the trials and tribulations the young women had to go through to get an abortion. Abortion is still a sensitive topic today, but the views of it have changed a lot from the past. One thing that I don’t quite understand is Liberalism. It has come up in many of the readings, but I still seem to fully understand exactly what it is. Can anyone elaborate more on this for me? But overall this course has provided me with a deeper insight about feminism. My Understanding of Feminism By SexyNewfle

Making Friend in Violent Neighborhood - Free Essay Example

Sample details Pages: 5 Words: 1522 Downloads: 7 Date added: 2019/02/06 Category Society Essay Level High school Tags: My Neighborhood Essay Did you like this example? According to the article Making Friends in Violent Neighborhood: Strategies among Elementary School Children By Anjanette M. Chan Tack and Mario L. Small. Don’t waste time! Our writers will create an original "Making Friend in Violent Neighborhood" essay for you Create order March 15, 2017, Sociological Science in the article the problem is that certain researcher is trying to study that they are trying to examine the friendships among children and the violent behavior. Researcher are trying to examine the friendships with other childrens where other children were observed. Children in violent neighborhood approach friendship cautiously, with a goal of staying safe while many studies have examined friendship formation among students. Young people tend to react to violence as a way to keep themselves from getting the target that is why many children join gangs for protection. In the neighborhood, the conditions can affect the children because of the poverty and the conditions in the neighborhood. In the previous research in the neighborhood violence is a way to have the youngster to have a friendship from the network that says that forming relationships with other peers can provide protection for people that live in a violent neighborhood. Many of the st udents are seeking for protection, avoidance, and testing our ability to connect with other students that can keep them safe. Some children plan to befriend other children who can provide protection for them, that is why children avoid making friends. The relationship students form can help us learn that during our childhood we can shape other peoples ability to maintain a stable relationship as we grow up as adults.Many of the students said things about the serious violence going on because people are killed because of neighborhood violence. In the neighborhood it is a risk because in the article it shows thats neighborhood are found risk a lot of times In 2016, Chicago, the site of our study, experienced 750 murders, the largest number since 1997 (Bostman and Smith 2016). Violent crime rates in Chicago have been persistently high for some time. An earlier survey of more than 500 children in three elementary schools on Chicagos South Side found that 26 percent of elementary school children had witnessed a shooting, 30 percent had witnessed a stabbing, and 78 percent had witnessed a beating, (Tack And Small 225). People who were previously in bad neighborhoods are cautious to see if they are able to go outside without being killed or anything like that. The bad things in violent neighborhoods are that there are many gangs and people in gangs will start killing each other because you would hear the gunshot around your house. Violence is a way to understand friendships with others. Even in the neighborhood, you will get involved with fights. Students that are not in gangs are told to joined gangs with others, and then they would tell you to make you do drugs and all kinds of things in neighborhoods in the ends they would end up fighting. The kind of issue that is being investigated is how the neighborhoods are like. In a middle school sixth, seventh, and eighth graders of 2 Chicago schools mentioned that in the communitys friendship that includes a lot of strategies that include that many children are looking for friendship for protection, friends who help avoid violence, even testing their friends to see if there are trustworthy enough. In the neighborhood violence is a way to get involved with having fewer friends. a Researcher found that children who react to a threat of violence will form a friendship plan because there are many kinds of risk that are going on such as the risk of getting hurt in a physical confrontation(Fights) and the risk of getting into a confrontation (getting involved). During the interview, the children said that they need to be social active with friends, form friendship with other children. They needed other children to get involved with a broken relationship, how they would maintain a fr iendship with other. And Many children that were interviewed used a plan to figure out whether or not to form a friendship.The author believes neighborhood violence will be related to having few friends of a group of adolescents. So many of these children believe if there get to close enough they would get hurt. People would even be bully so other starts to stick together and even they would create gangs together to be on the safer side. They were testing if I am watching people close enough to see before becoming friends with them because when you let them in, later on when you get to know a person youll find out their reals side and their real color and you dont know when they would stab you in the back. Students would watch other to see their action are so they would look at you for a long time. They would decide which friend they would hang out with or not. Through one of the story, Alice is very cautious Alice watched her potential friends carefully to see if they are true friends or would they go behind your back, stoop low, and to see whether they tell stuff about you thats not true. Id be testing people. Id tell somebody something thats not true, but then if somebody else hears what I told that person, I know that theyre not a true friend.(Tack and Small 237). Sandra had developed her wariness towards her peers through close observation. The researcher would investigate the relationship between schools and how students would form a connection with another student. While the study was going on researcher would observe how the student would interact with other students as they walk in the school or as they walk down the block or take a bus and the interaction the students have with others. In the study, Goodwin and Browns Middle school were involved with the study. Many of story talks about the violent neighborhood where many of the people are scared because of the violence. In this case, the participant was told that they were doing a study on how students are making friends and how they pick those friends to be friends by doing the interviews they were paid to do if they didnt want to answer specific question they would get rid of the interview. The researcher who was in charge made a relationship with the school staff in the summer before conducting the study because they wanted to recruit the students, parents, homeroom teacher and they even made an announcement about it so that they would have the chance to have the student to participate in the study and even parents. According to the article During the study period, Brown experienced more than 1,300 assaults, 1,400 battery, and 190 weapons incidents per year per 100,000 persons; Goodwin experienced more than 380 assaults and 380 battery incidents per year per 100,000 persons.(Tack and Sm all 231). In the study, Goodwin and brown middle school were taking part in the study. Many of the students are scared because of the violence they hear about the stories of the violent neighborhoods. Many of the students were the ages of 11 to 15 and were the average of age of 13. Homeroom teacher in the sixth, seventh, and eighth graders gave the researcher to describe what the study was about and to invite the students. students seemed bored, distracted, or unforthcoming during the interview. Three of these were eighth-grade boys who were performing poorly academically and had reputations for being involved in gangs. The fourth was a sixth-grade boy who was on the autism spectrum. ( Tack and Small 229-230). The kind of technique that was used was by getting close to the students and teachers during free times researcher would get closer to everybody by getting having conversation and by getting comfortable with the researcher. The data that told us that based on representative data, estimated a national juvenile gang membership rate of only 2 percent in 2010. More over, because much gang research focuses on delinquent behavior and on older, adolescent males, it has shed less light on how younger, nondelinquent adolescent boys and girls make friends in response to violent neighborhoods (Tack And Small 225). The data that told us was a report of the National Intuition of justice and was in fact found by Pyrooz and Sweeten.Overall, the study was to understand the friendships students have by interacting with others and the violent behavior they have. We need the agreement to try to acknowledge the circumstances, reaction to the experiment, decision because based on the study the interview was to understand how the decision making because it is to understand the approach of the network of the entire school such as interaction. And Individuals must make decisions to engage others in friendship for a friendship to form, and focusing on how children make those decisions or how they change it. I believe that the study told us how violent the neighborhood is and how students make friends. In the study they could have put some students in the same room and see if they would interact with each other or if they were left in the room alone what would they have done with interacting would they stay quiet or not say anything or get to know the other students.